Since 1 October 2021, online games of chance are regulated and made legal under the Remote Betting and Gaming Act.
Through this ban, vulnerable groups, in particular youths, will see this advertising less and we limit the temptation to start playing high-risk games of chance.’ At the same time, we, as government, have a duty to protect vulnerable groups against the risks of online games of chance. ‘Advertising is necessary to communicate the legal offer of online games of chance, to prevent people from playing illegally. Advertising on the internet and television on demand will only be permitted under strict conditions. Sponsoring by online gaming providers, for example of TV shows or sports clubs, will also fall under the ban after a transitional period. Advertising that is banned as of 1 July includes radio and TV commercials and public billboards.
The ban should increase protection of vulnerable groups, including youths, against the risk of gambling addiction. As of 1 July, Minister Franc Weerwind of Legal Protection will ban untargeted advertising for online games of chance.
